Over the
years we have been asked many questions,
many of these questions are similar in
nature, so below we have endeavoured to
provide answerS to the most commonly
asked questions.
Why do I need signs?
There
are a variety of reasons, below are just
a few.
People
judge business' by their
signage. Signs work
for you 24/7, advertising your
business 365 days a year. Signs are
the most cost effective form of
advertising, often overlooked.
Signs
introduce you to new customers.
In a busy
world, you need to announce you
and your business to as many
people all the time.
What is an effective sign?
An
effective sign depends variety of
reasons,
Your sign
must be visible and easy to
read. Your sign
must be appropriate to your
business type. Your sign
must project your business
image. You should
use the maximum area allowable. Your sign
should remind existing customers
of what you sell, not just
be to attract new customers.
What should be on my sign?
Less
is More,
Crowding a
sign with to much information
makes it impossible to read. Don't try
to sell, use your sign to
inform. Your sign
should identify you, not everything you sell. Your sign
presents your image, to crowded
shows disorganisation. A picture
paints a thousand words and adds
impact.
Do signs have to be
expensive?
No,
just effective,
A sign is a
one time expense and works 365
days a year / 24 hours. Your signs effectiveness will
depend on size, style and
location. Your
signage should not sell but
identify. A sign is
not an expense, it is a capital
investment on your future. Your
signage or image should remain
consistent, what's on one sign
should be on all signs.
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2007 d'zigns.biz Pty Ltd. All rights reserved
